What is best? SEO or PPC?
PPC means "pay-per-click” (PPC) search engine advertising (or PPCSE). PPC advertising allow you to get top search engine placemeny by bidding for your keywords.
SEO means search engine optimization (SEO) and this is “Organic” or “Natural”. You acquire high ranking for your keywords by popolarity of your site. You increase your popolarity if many links point to your site. You can pay for links pointing to your site and get "link popolarity".
For SEO to recah high rank this can be necessary for your company to pay upp to 100,000 USD a year if you want to remain on top rank for some keyword phrases. This is not inexpensive. However this give far better return on your investment than PPC. This is due to the fact that searchers naturally prefer to click the search engine results rather than PPC advertisements. If you increase the popularity of your site by acquiring or paying for links that point to your web site this will give you a long term traffic that will last long. The problem is this will take time and you will not get immediate traffic. After several months you probably will reach high ranks.
PPC give you an immediate traffic
As a short term strategy PPC can be a good choice, but on the long run this is better and more lasting with SEO.
